Marketing - Visibility
Make sure people can see you.
Use the Internet.
Have a website.
These days, if you don’t have a website, you don’t exist. (Okay, you exist, but you just don't seem as real to people.)
Make sure your website represents your brand. Make it clean and easy to navigate.
If you want to start small, you can build your site using a blogging service, like Wordpress or Blogspot. For a modest monthly fee, you can create your own domain name and use the software to build your site.
For information on how some of Utah’s libraries are using Wordpress, and for some training demos, see the Utah Libraries blog. Click the "Website in a Box" tab.
Use other websites.
List your events on web calendars. Some of the most used are NowPlayingUtah.com, KSL.com, and local radio stations, especially public radio stations. When you list your event on a public radio station calendar, they will often mention your event over the air. If your radio station doesn’t have an online calendar, send a PSA.
You might be able to list travel destinations or itineraries on:
Utah.com
National Register Travel Itineraries
Use Web 2.0
See this article.
Use other media.
Get some tips on media relations from About.com.
Get some help with writing press releases.
PSA—Public service announcement are short announcements read over the radio. See this article on how to write one.
Get more ideas.
See examples of how to connect visitor services together and market them in The Utah Guide. This book is useful as an example of how to identify and describe resources and activities in the community for visitors.
Find more marketing information and ideas in the Tribal Tourism Toolkit.
Access much more information at the Cultural Heritage Tourism website.